A Stealthy, Sensorial Immersive Experience

In efforts to create tons of press and social buzz around Netflix's new series, "3 Body Problem," we designed a booth under the guise of an ordinary headset product demo that stealthily surprised guests in a completely sensorial immersive experience inspired by the world of " 3 Body Problem."

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Unbeknownst to guests while they viewed the trailer while wearing a headset inspired by the headset as seen in the show, they were seated on a turntable platform that secretly spun them into a secondary space. Following the trailer, guests removed their headsets to view a secondary video on a projection mapped wall that immersed them further into the world of the San-Ti. Video, audio, and SFX elements enhanced the guest experience, bringing the content of the video to life. 

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With the goal to become the "must see" activation on the showroom floor, our experience was designed to generate a lot of mystery to maintain the hype throughout the duration of the CES conference.